Page 14 - Specialty Printing eBook

Safety & brand protection Pharmaceutical Health & Beauty Packaging To remain competitive pharmaceutical and health & beauty companies must conform to evolving track and trace regulations The good news is HP TIJ makes achieving compliance simple and affordable by: • Helping manufacturers easily include serialization/variable data to their codes • Empowering manufacturers with consistent high print quality bar codes and text supply chain management is improved while the ability to counterfeit is drastically decreased • • Bolstering brand loyalty and and appeal to today’s socially conscious consumers with the ability to trace products via quality 2D codes throughout the entire supply chain Providing a a a direct channel to communicate with customers 2D codes make transparency effortless and greatly diminish brand erosion 14 Coding & Marking