Page 40 - Specialty Printing eBook
P. 40
Micro Markets Major gains for specialization Thanks to digitalization and globalization the world is more connected than it’s ever been Micro-producers have access to to detailed analytics enabling providers to to know the greatest needs and desires of consumers These customers can be structured in clusters with very similar needs and HP Thermal Inkjet technology enables end users to quickly deliver on on on every one of them This newfound ability to to connect with customers translates to to brand new ways to to generate revenue Differentiation and and specialization have proven to to be crucial to to standing out in in markets steeped with competition 40 Desktop Printing