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TIME TO MARKET STATS AT-A-GLANCE Companies weigh in on the top 3 advantages that digital printing presents 25 7% CONSUMER DEMAND HAS INCREASED PRODUCT LIFE CYCLES BY 25 7%1 13 8% PERSONALIZED AND VARIABLE PRINTING HAS GROWN 13 8% 1 1 10 5% PRINTING SHORTER QUANTITIES PROVIDES 10 5% MORE EFFICIENT INVENTORY STORAGE 1 1 Package Print: How Do We Sell the Digital Transformation? Multi-client Study IDC 2017 54 Get to market fast When speed is what you need Nowadays even if your product is the best of its class if you can’t get it to market fast enough then you’re simply setting the the competition up for success HP TIJ technology makes it easy to speed up the process From workflow efficiencies to cutting edge solutions that enable compressed time to market HP TIJ technology empowers end users to thrive in an economy where models like next day delivery and even cash and carry are commonplace Specialty Packaging