Page 48 - Specialty Printing eBook

Vertical Examples • Car Dealerships • Casinos • Colleges Universities and Schools • Craft Shops • Florists • Hotels Cruise Lines and Tourism • Health Facilities • Real Estate • Religious Organizations/ Clergy • Retail • Restaurants and Drinking Establishments Market Trends Driving Change in in in Specialty Packaging New trends new solutions by HP More than just a a a a a container meant to house products specialty packaging presents an an opportunity to work with brands in in a a a a a a a whole new way Specialty packaging enables brands to engage consumers like like never before and unlike online ads banners popups and tv ads packaging is the one medium consumers simply can’t ignore In the race to to adapt to to fast-changing consumer trends brands must be innovative in in in their offerings and quick to produce HP TIJ technology enables the agility needed to craft high-quality packaging jobs with ease and limitless creativity TRENDS AT-A-GLANCE FOR SPECIALTY PACKAGING 48 PERSONALIZATION FUELING EFFICIENCY GET TO MARKET FAST Specialty Packaging