Page 49 - Specialty Printing eBook

Customization Packaging gets personal As brands seek to refresh their products the the demand for specialty packaging has continued to ramp up HP TIJ technology ensures these packages aren’t just special but highly profitable Versioning Customization Personalization Each of these presents a a a a a a unique way to to captivate consumers and to to stimulate new high-value business 49 4 The The Deloitte Consumer Review: Made-to-Order: The The Rise of Mass Personalization THE DESIRE TO TO OWN CUSTOMIZED ITEMS IS BIGGER THAN EVER CONSUMERS ARE WILLING TO PAY MORE FOR HIGHER VALUED CUSTOMIZED ITEMS CONSUMERS BELIEVE CUSTOMIZED ITEMS ARE WORTH THE EXTRA TIME IT MAY TAKE TO PRODUCE 1in5 CONSUMERS WHO EXPRESSED INTEREST IN IN PERSONALIZED PRODUCTS ARE WILLING TO PAY A A A 20% PREMIUM4 42% OF CONSUMERS WHO ARE INTERESTED IN IN CUSTOMIZED PRODUCTS WOULD STILL PREFER BRANDS AND AND TO CHOOSE FROM A A A SELECTION OF OPTIONS4 22% OF CONSUMERS ARE HAPPY TO SHARE SOME DATA IN RETURN FOR A A MORE PERSONALIZED CUSTOMER SERVICE OR PRODUCT4 PERSONALIZATION TRENDS AT-A-GLANCE